E-Business 2009: Finding and Keeping Profitable Customers
Our 2nd annual conference has been scheduled for Thursday 17th September from 9.00 to 5pm. The outline agenda has been released with more speakers to be confirmed. Book your place now before its too late as places are limited!
From the B2B Centre website -
About the Conference
We have a range of presentations and workshop sessions to explore ways that you can find and attract new clients and then manage the relationship that you have with those customers to encourage repeat business.
This year we have included case studies from two of the B2B Centre’s clients, Severn Partnership and KSBKids, to provide a practical insight into how SMEs can use technology to good effect. You will be able to draw inspiration from their stories of overcoming some of the obstacles and finding the best ways to use websites, social media and dedicated customer systems.
Outline Agenda
* 8.30 Registration and Coffee
* 9.30 Welcome
* 9.40 Search Marketing for SMEs
* 10.20 Workshop 1
Social Media for business success – Malene Stanley, KSBKids
Automatic content distribution – James Pennington, NB2BC
* 11.05 Break
* 11.45 email marketing best practice – Dr Dave Chaffey, Marketing Insights
* 12.15 Q&A
* 12.30 Lunch, Digital Lab Demos
* 14.00 Customer Management for SMEs
* 14.40 Workshop 2 – Managing customer relationships…in the real world – Nick Blenkarn, Severn Partnership
Get it right – Planning for CRM – Steve Orriss, NB2BC
* 15.25 Q&A
* 15.45 Conference close
* 16.00 Refreshments, networking, optional Digital Lab tour
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